Digital advertising—ctv, ott STREAMING ADS

Big Brand Reach with Streaming Ads, CTV, OTT

Why Digital Advertising—and Especially CTV—Matters Now More Than Ever

Digital advertising is constantly evolving, and today’s businesses must engage audiences wherever they spend their time—whether that’s scrolling social media, browsing websites, streaming on OTT services, or watching Connected TV (CTV). With so many channels available, crafting the right mix of social, display, video, and CTV ads is essential to reach your customers effectively.

The Rise of Connected TV (CTV)

One of the biggest game‑changers? Connected TV (CTV). With 84.9% of Americans regularly using CTV and platforms such as Roku, Hulu, Disney, and Netflix, streaming has become the go‑to way people consume content. That big living‑room screen now hosts everything from live events they can’t miss, to video podcasts they listen to while multitasking, and even short‑form videos they scroll through for quick entertainment.

• Immersive engagement: CTV ads combine sight, sound, and motion exactly when families gather on the couch

• Precision targeting: Leveraging first‑party data, CTV campaigns deliver high‑impact video ads to the viewers most likely to convert

• Evolving behavior: As consumers seamlessly search, scroll, shop, and stream across devices, their CTV viewing habits grow more sophisticated

  
  

Unlike traditional TV, CTV campaigns can tap into a wide audience alongside enhanced integrations with top platforms like Netflix and Hulu — so you get your brand ads where people are watching now.

Expanding Your Reach Across Platforms

Generate 360’s digital services make it easy and efficient to connect with audiences where they watch most—across blockbusters, live sports like NFL Sunday Ticket on YouTube, short‑form video, podcasts, and more—totaling over 5 billion hours of U.S. ad‑supported viewing every month reaching up to 98% of CTV households (source: Comscore). It’s never been simpler to reach people watching high‑quality content, whether locally, regionally, or nationally.

Other premium ad opportunities include: Spotify & Tubi for video and audio ads and Roblox to engage a highly interactive gaming community.

And coming soon: a brand‑new feature for retailers, service companies, and big brands to measure sales impact in both online stores and physical locations.

Harnessing AI‑Powered Tools for the Evolving Consumer Journey

The true game‑changer we see is combining programmatic ads (scalability, flexibility, and dynamic real‑time optimization) with the power of AI—both to predict what will work best and to unlock new possibilities.

Leverage AI‑powered campaigns to:

• Build smarter audiences: AI‑assisted targeting ensures you reach the right viewers at the right time

• Optimize campaign efficiency: Machine‑learning algorithms dynamically allocate budget to top‑performing placements

• Streamline creative production: AI tools generate multiple ad variants tailored to different audience segments

• Deliver deeper insights: Advanced management reporting surfaces actionable recommendations for continual optimizations

By adapting to your consumers’ evolving CTV behavior—whether they’re watching their favorite shows, blockbusters, live sports, video podcasts, or scrolling short‑form video clips—your brand stays top of mind throughout the entire streaming ecosystem.

Creative & Technical Best Practices for CTV Success

To maximize the impact of your CTV campaigns, remember:

• Short, captivating spots (15–30 seconds) with high production quality perform best and you may want to hire a professional video team

• Immediate hooks—grab attention in the first five seconds

• Clear CTAs and consistent brand messaging drive action

• Interactive elements (on platforms like Roku) can boost engagement even further

• Family‑friendly storytelling resonates in co‑viewing environments such as Sling TV

Why Digital Advertising with Generate 360 Makes a Difference

At Generate 360, we don’t believe in one‑size‑fits‑all advertising. We take a hands‑on, strategic approach to build omnichannel campaigns that include:

• CTV & OTT on all the top streaming platforms (Hulu, Netflix, Roku, Peacock, Tubi, and more)

• Programmatic video & display with real‑time optimization powered by AI

• Social media ads across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, and beyond

• Search engine marketing through AI‑enhanced Google Ads to capture intent‑driven leads

• Transparent, real‑time reporting with AI‑driven insights and performance forecasts

We help you combine the brand‑building power of big‑screen TV ads with the conversion power of online video, social, and search—creating a holistic experience that drives awareness, engagement, and tangible business results.

Want to learn how to maximize your marketing plans and your digital ad investment to connect with viewers in the moments that matter? Contact Generate 360 today and let our digital specialists elevate your next campaign.